Venture Capital Product Overview

Online Compensation Data for Privately Held, Venture-Backed Companies
Option Impact provides all the needed components of great compensation data benchmarking service for a venture firm and its portfolio companies

The Right Data
Option Impact is the only compensation benchmarking product that gives you all the data needed in one source and for one affordable subscription

• CEO and VP Levels with the ability to view both high-level metrics and data detail
• Staff-level benchmarks (Director and lower)
• Board of director benchmarks
• Company equity breakdown – Investors, founder and option pools plus management and staff holdings
• Information on refresh practices, vesting schedules, merit budgets and other business benchmarks

System Ease of Use
Option Impact’s online system is easy to use and data may be viewed based on your specific needs

• Cash compensation: Base salary, incentive pay and total target pay
• Equity compensation: Options, common shares, restricted shares, and total equity held reported as % of fully diluted shares plus % equity received as refresh grants
• Founding Status
• International regions and expanded industry breakdowns
• Stage of Development including: Capital Raised; Annual Revenue; Number of Employees; Development Phase; Company Value

Exclusive Custom Data Sets
Option Impact is the only compensation benchmarking product that builds your firm custom data sets – at no additional cost. In addition to Option Impact’s overall data, you firm will be able to:

• View a separate data set exclusive to your portfolio
• Get an overview of participation for companies in your portfolio
• View a separate data set for a group of “Peer” firms. When venture firms agree to combine data, Option Impact will build an exclusive Peer Data Set. Build as many Peer Data Sets as you like – there is no limit.

Portfolio Company Benefits Option Impact provides a value-added benefit to your portfolio companies through a free subscription and a customized communication program.

• When your firm subscribes to Option Impact, your portfolio companies will automatically get a free subscription to Option Impact that provides them with access to all executive data provided they complete a full survey input and update their data regularly. To begin the program, all you need to do is send us your portfolio company contact information so that we can enroll your companies in the free survey and email them an express survey input form.
• To help build the data base, Advanced-HR also provides a customized communication plan for your firm. Just send an email from your partners to your companies announcing the program – or have us send the email for you. Advanced-HR will follow up with companies and send your firm a report on participation.

High Quality Data
Option Impact provides the highest quality of data available on the market

• Automated quality assurance that blocks “bad data” from entering the online data source
• Ability to update online data between “surveys”
• An “insider’s view” of the data including: A list of participating companies and their industry and a data aging bar – most surveys don’t tell you the age of their data
• Individual logons for partners and information about account usage at subscription renewal

The Right Price
Option Impact provides 12 months access to complete online compensation benchmarks for one low annual subscription price. Annual subscription fees are based on the venture firm’s assistance in marketing to their portfolio companies and additional portfolio company benefits desired. If your firm desires access to executive data only, please contact Advanced-HR for pricing.

Full Data Access – Annual Subscription Fee Includes access to all online survey reports, free portfolio company subscriptions to exec data and custom venture firm data sets
Marketing Assistance from Firm	Annual Subscription Fee
Portfolio contacts provided by firm	$4,000.00
Portfolio contact not provided*	$7,000.00

* Free portfolio company subscriptions and custom data sets cannot be provided if the firm opts not to provide portfolio contact information.

Additional Portfolio Company Benefit – Subscription Fee Subsidy Firms desiring to provide an additional benefit may purchase a subsidy based on the number of companies in their funds in addition to their annual subscription.A subsidy benefit provides all portfolio companies with a 20% discount on an annual $1,500.00 subscription for full data access and the benefit is noted on the portfolio company invoice.
Number of companies in funds	Additional Annual Cost
19 or fewer companies	$3,000.00
20 – 50 companies	$4,000.00
51 – 100 companies	$5,000.00
More than 100 companies	$7,500.00

Contact Advanced-HR
If you have any additional questions, please contact Customer Support at:

Advanced-HR, Inc.
408.872.3000
info@advanced-hr.com

We look forward to providing all the needed components of great compensation data benchmarking service for your firm and its portfolio companies.